Master the message that gives you the clarity and compelling copy it takes to draw people in and grow your business
Use the power of story to get the clarity + words it takes to craft a compelling message that draws people in
Paradigm-shifters who are launching or growing a business and are an expert in their thing, not in marketing.
A course + tool that guides you step-by-step through the process of getting the business clarity and compelling message you need to get the right people in the door.
You know you have something valuable to offer the world but you’re not great at getting the word out. You need to get more clients and income flowing in, but you’re not sure where to begin.
You want to grow your business doing what you’re here to do but marketing feels overwhelming. It’s time to step up and sell more but you hate feeling salesy.
In countless ways we’re told we need to push for the sale, push ourselves to get out there, push leads into a funnel, push out content, push our bodies to do more, push our business to grow faster...
That’s because we live in a culture that upholds the domination paradigm. Which perpetuates running business on control, force, and hustle-grind. All this pushing is daunting to think about and exhausting to do. But it doesn’t have to be that way.
Thankfully there is a more efficient and satisfying way to do marketing. There is a path, that once you learn it, allows you to do business from the inside-out instead of through constant pushing.
You can grow your business in a way that empowers you and your clients, feels genuine, simplifies your marketing, and draws in the people you’re meant to serve so you can do what it is that you’re here to do.
I understand how it feels to be focused on your mission but overwhelmed by the marketing. I’ve been there, wishing I could serve without having to sell.
I care about you having a thriving business doing what you’re here to do. That’s why I’m here to walk you through discovering your brand story. Because story gives you a powerful marketing message that is aligned with your purpose and draws in the people you’re meant to serve.
In 2016 I began supporting clients with their marketing but kept finding that while what people wanted was copy what they needed was clarity. (On their business, market, message, offers)
Thus Strategic Storytelling was born. Now I guide people to get the brand clarity it takes to find the words they need for their copy.
In 2003 I launched my first business, WordStrength Editing, where for more than a decade I served emerging authors as an Editor & Writing Coach.
In 2019 business owners started seeking me out for help with their marketing. So I began coaching and giving people the tools they need to do great copywriting.
At eight years old I won our school district’s essay contest. I’ve been writing my way through life ever since. Writing helps me see clearly and connect meaningfully.
My primary creative craft of poetry (which I’ve been practicing for 20+ years) hones my ability to tell a vivid story with potent brevity--which is exactly what copywriting must do.
Story works because it’s how humans work. Humans are wired for story. That’s why the best way to simplify your marketing and grow your business is with brand story.
This course guides you through the process of discovering your brand story so that you’ll have a clear, compelling message you can use any time you need to reach your market.
You clarify who you’re here to serve and uncover the words that speak straight to their heart so that your message resonates.
You distill what your business is about and find your voice so you can build a powerful online presence that draws the right people in.
By the time you’re done with the course you’ll have a clear message that draws in the people you’re here to serve so that your business can grow.
Essentials for marketing success
How To Get the Most Out of This Course
Strategic Storytelling: From Marketing Overwhelm to Business Clarity in 5 Steps
Your Marketing Map: An Introduction
Who You’re Meant to Serve: How to Nail Your Niche
Market Research: The Conversations That Uncover Your Brand Story
Segmentation: How to Deal With Your Subgroups
Why narrative works & the eight essential ingredients of your brand story
Why Story Works
The 8 Essential Ingredients of Your Brand Story
Find who you’re here to serve and what they (really) want
Desire: Let’s Get Clear On Your Market, Who They Are, and What They Want
Become the brand your people turn to by becoming an expert on their struggle
Why You Want to Focus On the Problem (Even Though You’re All About Solutions)
The External & Internal Problem: What Your People Are Dealing With
The Philosophical Problem: Expand Your Business By Inviting People Into a Story Larger Than Themselves
The Villain: Name Their Struggle In a Way That Shows Them They're Not Alone
Watch confidence grow as you embrace your true role in the story
Your Place In the Story as Trusted Guide
Empathy: They Don’t Care What You Know Until They Know That You Care
Authority: How to Communicate Your Competence and Credibility
Give your customers the clarity they need in order to proceed
The General Plan: Make It Easy For Your People To Say Yes
The Process Plan: Alleviate the Confusion That Stands In Their Way
The Agreement Plan: Overcome the Objections That Keep Your People From Buying
Master the art of helping people move forward
The Direct Call to Action: A Clear Invitation to a Solution They Need
The Transitional Call to Action: How to Establish Ongoing Connection
Use the future to inspire your customer to take action in the present
The Secret Ingredients That Make Your Brand Story Work
Failure: Name the Cost of Not Doing Business With You
Success: Paint the Picture of Where They’re Headed
Draw the right customers in by describing the hero's journey they're on
The Hero's Journey Your Customer Is On and How to Describe It
Discover your brand story by distilling what you have down to the essentials
Putting It All Together: How Your Eight Story Ingredients Become a Powerful Story
Turn Your Brand Story Into Powerful Marketing Copy
Twelve Pro Tips for Turning Your Brand Story Into Powerful Copy
Tip #1: Clarity Always Wins
Tip #2: Never Start From Scratch If You Can Help It (And How To Help It)
Tip #3: Write to a Specific Person
Tip #4: Write to Keep People Reading
Tip #5: Eliminate Anything That Isn't Essential
Tip #6: Strategize Your Headers and Subtitles
Tip #7: Commit to Brainstorming 25 Headlines
Tip #8: Use the Magic of So-That
Tip #9: Make your CTA’s Obvious & Often
Tip #10: Use Contrast to Create Tension
Tip #11: Write Before You Build
Tip #12: Make Sure Your Copywriter Knows the Art of Brand Story
Without a clear message and authentic voice we’re unlikely to attract the people we’re here to serve. That’s why I’m so committed to sharing a way to do marketing that gets strong results, feels real, and is easy to implement. Because I know our world needs what you do.
When you enroll in the Strategic Storytelling masterclass you’ll also receive Kai’s copywriting mini-course FREE!
These short videos walk you through the essentials of turning your brand story into marketing copy.
These pro tips include everything from how to approach copywriting to a visualization to connect with your audience; the brainstorming technique for nailing headlines and the nuts-and-bolts of how to lay out your pages.
Get access to Kai’s growing vault of copywriting templates that help you create compelling marketing copy with ease.
These work like MadLibs--just fill in the blanks with the ingredients of your brand story and voilá! you have ready-to-use copy that speaks to the people you’re here to serve.
“The clarity this course gave me not only made it easy to create the copy for my website, it also helped me grow my business....”
Simplify your marketing. Empower your audience.
Grow your business. Share your gifts. Expand your impact.
Learn how to use the power of story to grow your business.