About us

We use the power of strategic storytelling and digital design to get paradigm-shifting businesses growing

Nobody should have to build their business by themselves
We know what it’s like

Building a business is no small task

We know what it’s like to feel overwhelmed trying to grow your business and still not be getting the results you want.

We know what it’s like to feel frustrated by the pace at which your business is moving forward. We care about you fulfilling your mission, living your purpose, sharing your gifts, and receiving a great income.

Our Paradigm-shift project

We’re here to get all hands on deck for these transformational times

Our purpose is to help you live your purpose.

We equip paradigm-shifting entrepreneurs who want to grow their business with the clarity and online presence they need to draw in the people they’re meant to serve

Because when you turn your gifts into a thriving business that serves your people, we’re one step closer to a world where everyone thrives.

What is your

paradigm-shift project?

We’ve been Starting and Growing business since 2003

We’re a team of strategic creatives

Strategy and creativity go hand in hand. To deliver beautiful details you have to plot the big picture. Our careers have been an adventure in serving, discovering our purpose, and learning how art and engineering work together.

We are

Marketing pro's

We bring messaging, design, copywriting & web development together so that your marketing tools work like a magnet.

We are

Marketing pro's

We bring messaging, design, copywriting & web development together so that your marketing tools work like a magnet.

We are

Serial entrepreneurs

Having evolved businesses for years we’ve learned what works, what doesn’t, how to strategize for success, and fast-track your progress.

We are

Serial entrepreneurs

Having evolved businesses for years we’ve learned what works, what doesn’t, how to strategize for success and fast-track your progress

We are

Business Coaches

Between us, we’ve coached clients on business, marketing, writing, and relationship. We're equipped to guide you through the obstacles.

We are

Coaches

Between us, we’ve coached clients on business, relationship, writing & marketing and are equipped  to guide you through the obstacles

Michael Coussement
Title

Venture Architect + Web Designer + Startup Coach

Business genius

Ideation--generating the possibilities that move your business forward

Creative superpower

Translating strategy into websites that are a work of art

Purpose-driven entrepreneur since

2012

How he got here

An atypical designer, Michael studied engineering and product strategy and became a Strategy Consultant in sustainable innovation, then went on to study design and unleash his inner artist.

Career highlights

Co-founding a technology startup that created an Internet-connected device to charge electric cars faster and cheaper on sustainable energy.

Starting The Paradigm Shift Project so he could combine his strategy skills with his passion for design to help entrepreneurs clarify their business and turn their visions into visuals.

Kai Madrone
Title

Brand Strategist + Strategic Storyteller + Copywriting Coach

Business genius

Distillation--getting down to the essentials so you can keep things simple and operate on potent clarity

Creative superpower

Turning your gifts into a powerful story that moves people

Purpose-driven entrepreneur since

2003

How she got here

As an editor and Writing Coach for emerging authors, Kai used to think marketing was slimy. But when she found herself in online business she discovered that real marketing is an act of service and how to use story to do it well.

Career highlights

Transforming a neglected coastal motel into an eco-healing retreat center.

Serving as a Love & Relationship Coach, showing people how to have the love they really want.

Being part of the global paradigm shift happening as individuals dare to do what they’re truly here to do.

Portfolio

See some of the websites we've created

Our work
A team that expands

We are a global network that knows how to get things done

Depending on the specific needs of your business, we can instantly expand our team with the right people. We collaborate closely with several partners so that we can take on a wide variety of projects. Whether it’s webshops, web applications, or online advertising, we’ve got you.

Project manager
Front-end developer
Back-end developer
Wordpress specialist
Graphic designer
Motion designer
Digital MArketer
Social Media Specialist
Project manager
Front-end developer
Back-end developer
Wordpress specialist
Graphic designer
Motion designer
Digital MArketer
Social Media Specialist

Let’s get technical

Within our network, our technical expertise runs wide and deep.

Our story

Better together. How Michael & Kai found their calling--

Kai & Michael’s paths crossed in the charming pueblo of Todos Santos, Mexico. On a warm and breezy Baja afternoon, Michael, Els (Michael’s wife) and Kai met and friendship sprang to life.

After Kai returned to the US she and Michael began working together, exchanging coaching services. As they benefited from each other’s expertise they also witnessed each other’s gifts. Soon they were doing what comes naturally to both of them--finding ways to help each other’s business grow.

May 2018, Baja, Mexico--Kai, Michael, and Els (Michael’s wife) meet for the first time.

Collaborating to grow paradigm-shifting businesses

Then in 2019, they teamed up on a project that uncovered pure collaboration magic--their gifts and goals are a perfect match and they have a blast working together. They realized they could keep doing the solopreneur thing or they could join forces and give an emerging wave of entrepreneurs the marketing tools they need to draw in the people they’re meant to serve.

So in 2020, Michael and Kai partnered together to get paradigm-shifting entrepreneurs set up to grow thriving businesses living their gifts and purpose.

“Going to The Paradigm Shift Project for business changed my life. I used to confuse people when they asked me what I do. But Kai & Michael’s process got me to capture the essence of my work.
Now I know my purpose, who my work is for, and how to talk about it. I feel confident and secure when people ask me what I do. Clients are coming in and there are so many ways to grow. The possibilities are endless.”
Isha Gold, Founder of Isha Gold
Are you ready to connect WITH the people you’re meant to serve?

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