Free video guide

Say what you do in a clear & compelling way

Hone the single powerful sentence you can share on any occasion or platform so that people are eager to learn more.

Success!
We just sent a confirmation email to your inbox. Please click to confirm and you’ll immediately receive your mini-course. (If you don’t see the email, check junk/spam folders.)
Oops! Something went wrong while submitting the form.
Services

Strategic storytelling simplifies your marketing

Whether you’re trailblazing, up-leveling, or expanding we have a combination of services that fits your business and builds the marketing tools you need in order to grow
“I love the design! It's bubbly, professional and fun with great details that light things up.
I love the copy! It's spot-on and makes it easy for people to understand my offerings.
I love that it's geared toward growth and how easy it is for my clients to book and pay for sessions--it saves a lot of admin behind the scenes and that freedom feels great!"
Els Verbrugge, Founder, Elsenzo
Services

Our complete menu

Not sure what you need?

Schedule a free consultation and we’ll put together a custom combination that gets your business where you want to be.

Book call

Clarity

Clarify your market, niche, brand identity, goals, and business model. Discover your brand story--the clear, compelling message that speaks straight to your audience's heart.

1
Online course
Strategic Storytelling

Discover your brand story! Craft a compelling message and clear brand strategy using the power of narrative.

Learn how to clearly describe what you do, position your brand as a trusted guide, and draw in the people you’re meant to serve so that your business grows.

More info
Facilitation Package
Strategic Storytelling

For Up-levelers or Expanders who are looking to increase lead gen. and conversions who want to keep their brand relevant and riveting for their target market.

We’ll turn customer data into business clarity and a compelling brand story. When we’re done you’ll have a map to guide your marketing + copywriting gold.

Book Consultation
Facilitation package
Build Your Business Model

For entrepreneurs who have clarified their brand story and are trying to figure out how best to monetize what they do.

Michael & Kai team up with you to strategize a business model that accomplishes your goals and nail the optimal offers (and pricing) so that your target group will happily buy.

Book consultation
Online course
Strategic Storytelling

Discover your brand story! Craft a compelling message and clear brand strategy using the power of narrative.

Learn how to clearly describe what you do, position your brand as a trusted guide, and draw in the people you’re meant to serve so that your business grows.

More info
Facilitation Package
Strategic Storytelling

For Up-levelers or Expanders who are looking to increase lead gen. and conversions who want to keep their brand relevant and riveting for their target market.

We’ll turn customer data into business clarity and a compelling brand story. When we’re done you’ll have a map to guide your marketing + copywriting gold.

Book Consultation
Facilitation package
Build Your Business Model

For entrepreneurs who have clarified their brand story and are trying to figure out how best to monetize what they do.

Michael & Kai team up with you to strategize a business model that accomplishes your goals and nail the optimal offers (and pricing) so that your target group will happily buy.

Book consultation

Design

Create design that communicates your story, visually expresses your brand, and is strategically engineered to build your business.

2
workshop
Website Strategy

Start here! This is Step One, so that we make sure your website meets your goals (instead of just looking pretty).

We align on your business goals and site metrics. Then together we define the website structure and visual direction that will achieve your goals.

Book Consultation
Identity Design
Brand Identity Design | Starter

For brands that need a quick start. No fuss or lengthy process, just the basics to get you off the ground.

Get all the essentials of your brand guide (logo, color palette, fonts & image use) so that you can start and grow your business.

Book Consultation
Identity Design
Brand Identity Design | Up-level

If it’s time to evolve your brand and make sure it’s clear and consistent across all channels for years to come.

Achieve a true visual representation of your authentic brand identity. Complete with a brand guide which you can use with collaborators for all external communication.

Book Consultation
Web Design
Website Design | Starter

For brands that need a quick start we simplify the process so you have a beautiful website that can easily evolve as you grow.

Choose one of our curated templates, selected to be high-performing and versatile so you can get up and running fast then grow at your own pace.

Book Consultation
Web Design
Website Design | Up-level

For brands that need their website to stand out and reflect their unique brand identity, going custom is the way to go.

We start with goals and strategy, go deep on user journeys, and wireframe accordingly so you get a fully custom design that fulfills the needs of your different visitor types.

Book Consultation
Web Design
Website Design | E-commerce

For brands that want to sell more online and give their customers an easy and enjoyable shopping experience.

We create a webshop that tailors the shopping experience to your unique products and is strategically designed to convert your visitors into paying customers.

Book Consultation
workshop
Website Strategy

Start here! This is Step One, so that we make sure your website meets your goals (instead of just looking pretty).

We align on your business goals and site metrics. Then together we define the website structure and visual direction that will achieve your goals.

Book Consultation
Identity Design
Brand Identity Design | Starter

For brands that need a quick start. No fuss or lengthy process, just the basics to get you off the ground.

Get all the essentials of your brand guide (logo, color palette, fonts & image use) so that you can start and grow your business.

Book Consultation
Identity Design
Brand Identity Design | Up-level

If it’s time to evolve your brand and make sure it’s clear and consistent across all channels for years to come.

Achieve a true visual representation of your authentic brand identity. Complete with a brand guide which you can use with collaborators for all external communication.

Book Consultation
Web Design
Website Design | Starter

For brands that need a quick start we simplify the process so you have a beautiful website that can easily evolve as you grow.

Choose one of our curated templates, selected to be high-performing and versatile so you can get up and running fast then grow at your own pace.

Book Consultation
Web Design
Website Design | Up-level

For brands that need their website to stand out and reflect their unique brand identity, going custom is the way to go.

We start with goals and strategy, go deep on user journeys, and wireframe accordingly so you get a fully custom design that fulfills the needs of your different visitor types.

Book Consultation
Web Design
Website Design | E-commerce

For brands that want to sell more online and give their customers an easy and enjoyable shopping experience.

We create a webshop that tailors the shopping experience to your unique products and is strategically designed to convert your visitors into paying customers.

Book Consultation

Copy

Write the words that connect with your ideal client, communicate your message, and position you as the trusted guide that you are.

3
Copy coaching
Nail-The-Name Session

The right name is a powerful thing. It creates clarity for both you and your customer. A great name = strong marketing.

A structured collaborative brainstorming session with our Wordsmith, Kai Madrone-to nail the name of your product, service, methodology, offer, community, or business.

Schedule
Copy Coaching
Collaborative Copywriting

Writing doesn’t have to be a wrestling match. With our Copy Coach it’s a fun + potent process that gives you the words you need.

Kai’s Collaborative Copywriting expertly draws your knowledge out of you and finesses it into compelling copy that resonates for your market and feels authentic to you.

Schedule
workshop
Website Strategy

Start here! This is Step One, so that we make sure your website meets your goals (instead of just looking pretty).

We align on your business goals and site metrics. Then together we define the website structure and visual direction that will achieve your goals.

Book Consultation
Identity Design
Brand Identity Design | Starter

For brands that need a quick start. No fuss or lengthy process, just the basics to get you off the ground.

Get all the essentials of your brand guide (logo, color palette, fonts & image use) so that you can start and grow your business.

Book Consultation
Identity Design
Brand Identity Design | Up-level

If it’s time to evolve your brand and make sure it’s clear and consistent across all channels for years to come.

Achieve a true visual representation of your authentic brand identity. Complete with a brand guide which you can use with collaborators for all external communication.

Book Consultation
Web Design
Website Design | Starter

For brands that need a quick start we simplify the process so you have a beautiful website that can easily evolve as you grow.

Choose one of our curated templates, selected to be high-performing and versatile so you can get up and running fast then grow at your own pace.

Book Consultation
Web Design
Website Design | Up-level

For brands that need their website to stand out and reflect their unique brand identity, going custom is the way to go.

We start with goals and strategy, go deep on user journeys, and wireframe accordingly so you get a fully custom design that fulfills the needs of your different visitor types.

Book Consultation
Web Design
Website Design | E-commerce

For brands that want to sell more online and give their customers an easy and enjoyable shopping experience.

We create a webshop that tailors the shopping experience to your unique products and is strategically designed to convert your visitors into paying customers.

Book Consultation

Website

Translate design + copy into code so you have the marketing tools you need to draw in the people you’re meant to serve.

4
Web Development
Web Development | Starter

For entrepreneurs who are on a modest budget we cut costs by simplifying--using one of our beautiful templates.

In our breezy process we use one of our curated templates to achieve a custom look for your website and a foundation that you can grow with and build on for years.

Book Consultation
Web Development
Web Development | Up-level

For entrepreneurs who want a business engine that stands out and takes things to the next level we create a custom website.

We turn your custom design into a robust, exapandable website, connect with software tools that grow your business + add custom interactions that give the site a unique look & feel.

Book Consultation
Web Development
Web Development | E-commerce

For entrepreneurs with products who want to automate your sales process so your website does all the selling for you.

We evaluate your product range and market geography, choose the right platform for your business, and create a robust sales and fulfillment engine.

Book Consultation
Web Development
Technical Website Optimization

For those who want to be found and make your website as fast, secure, reliable & search engine friendly as possible.

We optimize your website for SEO on a technical level to increase site performance, add extra security layers, and make it easy for search engines to make sense of your website.

Book Consultation
Web Development
Web Development | Starter

For entrepreneurs who are on a modest budget we cut costs by simplifying--using one of our beautiful templates.

In our breezy process we use one of our curated templates to achieve a custom look for your website and a foundation that you can grow with and build on for years.

Book Consultation
Web Development
Web Development | Up-level

For entrepreneurs who want a business engine that stands out and takes things to the next level we create a custom website.

We turn your custom design into a robust, exapandable website, connect with software tools that grow your business + add custom interactions that give the site a unique look & feel.

Book Consultation
Web Development
Web Development | E-commerce

For entrepreneurs with products who want to automate your sales process so your website does all the selling for you.

We evaluate your product range and market geography, choose the right platform for your business, and create a robust sales and fulfillment engine.

Book Consultation
Web Development
Technical Website Optimization

For those who want to be found and make your website as fast, secure, reliable & search engine friendly as possible.

We optimize your website for SEO on a technical level to increase site performance, add extra security layers, and make it easy for search engines to make sense of your website.

Book Consultation

Grow

Enjoying seeing clients arrive with more ease and revenues increase while you and your business thrive and grow.

5
“Business is better than ever with the clarity of purpose The Paradigm Shift Project provided.
The way Michael and his team brought things to life visually in a more simplified format was huge. I'd recommend them for sure. They did what they said they would, and did it quickly. Looking forward to more!”
Simon Lawton, Founder, Fluidride
Are you ready to connect WITH the people you’re meant to serve?

Book Your
Free Business Clarity Session

Book Now
Privacy Policy