Does it ever feel like there are a thousand things you need to do, learn, know, and track in order to stay on top of marketing? A little overwhelming perhaps? You're not alone and there's good reason for this—
The internet transformed how sales and marketing happen. This created amazing opportunities AND an enormous need to adapt. The vast majority of businesses are still trying to catch up. Not only that, but change continues to happen so rapidly that even digital marketing experts like us must continually educate ourselves to keep up. But the good news is twofold...
CRAFT & REPEAT A CLEAR, COMPELLING BRAND STORY
Double good news for paradigm-shifting entrepreneurs
1.) The evolution of marketing is actually aligned with the values of paradigm-shifting entrepreneurs. The very things it takes to sell well these days also take you deeper into what matters most.
2.) We're here to make your marketing adventure much easier. We want to live in a world where paradigm-shifting entrepreneurs are the businesses that thrive. That's why we break online marketing down into a clear process and simple steps that give you a strong, effective online presence so that you can keep your focus on giving what you're here to give.
As marketing has evolved its scope has expanded
Marketing used to be a simpler matter of "getting the word out" about what your business does. Your message could be general and all about you.
In the old model, marketing would generate interest and when prospects arrived it was the job of the sales team to inform, educate, and make the sale. But the internet shifted that story. Digital marketing needs to not only generate interest, but also inform, educate, and sometimes even make the sale!
This means your marketing needs to be customer-centric, strategically targeted to the right people, inform them on the subject matter, educate them on everything they need to know in order to make a good decision for themselves, and demonstrate how you can solve their issue and provide what they're looking for.
The new marketing model asks more of you, but is more aligned
That's a lot to ask of marketing! But it also brings marketing MORE in alignment with the values of paradigm-shifting entrepreneurs.
What it takes to sell well these days also takes you deeper into what matters most—being of service, focusing on your customers, operating from empathy, and contributing to the greater good.
The very things that make for successful marketing in the digital age also set you up for greater positive impact in the world AND a more successful bottom line--
All this alignment sounds great in theory but means nothing if you don't have a clear, effective way to carry it out. We know. That's why we do our best to break it all down into simple, actionable tips you can incorporate into your business to get great results. So this week we broke the tip down into 5 key ways to shift your orientation to stay current with how marketing has evolved.
Tip of the week: Align your message with your audience
One of the best things about the way marketing has evolved is really good news for entrepreneurs: it's not your job to appeal to everyone, it's your job to figure out who your work is for and speak directly to them.
That's why step one of Strategic Storytelling is figuring who you're meant to serve. Effective marketing requires that you get crystal clear about who those people are, what they're struggling with, and what they want.
Step two is to align your message with those people:
5 shifts you can make to grow your business & your impact
The more you make these shifts, the more effective your marketing will be. And we're here to help.
Know who your work is for, be their trusted guide, and use their words to speak straight to their heart
Thanks for doing what you do in the world,
Kai & Michael
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