Group program

Strategic Storytelling

A group coaching program that takes you from marketing overwhelm to
having a clear message that draws in the people you’re meant to serve

Going from having ideas to having a business

Strategic Storytelling grows your business

Craft a compelling message and a clear brand strategy using the power of narrative.

You’ll be guided step-by-step to

Clearly describe what you do

Deeply understand your market

Position your brand as a trusted guide

Draw in the people you’re meant to serve

Turn your clarity into marketing copy that converts

what you’re dealing with

You need to figure out your marketing so you can grow

You need to launch. Soon. You have gifts to share with the world but you need to convert your abilities and knowledge into offers that people will be glad to buy.

You need to figure out your marketing so you can start making money. But it's starting to feel overwhelming.

"Working with this story model I realized what my own story is
Before Strategic Storytelling I was like a budding seed with a lot of ideas as to where I wanted to focus. The course got me really clear on who my client is and gave me a solid way to build my brand.

I learned how to turn my own story into a business that helps other people."
Amy Johnson, Founder, Conscious Co-parenting
You need marketing that draws in the people you’re meant to serve
Where you want to be

You want a clear message that gets you customers

You want things to be simple and clear--for your customers, and also for you.

You want a website that reflects who you are and clearly shares what you offer. You want to get the right people in the door so that you can do what you’re here to do.

What it takes to get there

Strategic Storytelling draws in the people you’re meant to serve

Discover a foundational marketing method that:

Gives you clarity and simplifies your business

Draws in the people you’re meant to serve

Gives your brand a custom Marketing Map that you can use any time you need to market what you do

Turns your marketing into an authentic conversation with your people

Grows your revenue, confidence, and impact in the world as you share your gifts and purpose

"Strategic Storytelling helps you find your voice"
"The Strategic Storytelling process helps you find your voice and clarify that voice. It’s such a big thing knowing who you’re talking to. You know what to say when you know who you’re talking to."
Ro Marlen, Founder, Sacred Evolutions

Get clarity & draw in the people you’re meant to serve

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This is for you if

You are a paradigm-shifting entrepreneur here to help people thrive

You’re doing everything yourself and it’s easy to get off-course or overwhelmed

You want more clients and consistent revenue

You aren’t sure where to focus your time, energy, and resources

You want to be able to clearly name your vision, offers, and message

"Other processes talk about marketing and brand in isolation but this is an arc
You’ve taken us through a process with a framework and facilitator that have been brilliant.

I liked this storytelling process. Other processes talk about marketing and brand in isolation, but this has been an arc. Strategic Storytelling has given us amazing amounts of fodder and fertilizer, words and commentary, features and benefits that we’ll continue to use going forward. This is an invaluable and extraordinary process.”
Michael Bissonette, CEO of Rehab2Fit Technologies Inc.
Headshot photo of Michael Bissonette, CEO of Rehab2Fit Technologies Inc.
what's inside

Expert personal guidance at an intro price

When it comes to marketing, story works because it’s how we work. As humans, we are wired for narrative. So the best way to simplify your marketing is to discover your brand story.

The Strategic Storytelling group program walks you through the exact Strategic Storytelling method we use with all our custom website clients to build them an online presence that draws in the people they’re meant to serve.

This program combines pre-recorded video with live group coaching to guide you through the process of discovering the business clarity, brand story message, and powerful marketing copy you need in order to reach your ideal clients and customers.

video lessons

Prepare Before Sessions

Each week you receive one or two video lessons on the upcoming topic. You get to watch on your own time (15-30 minutes a week) so that you arrive to each session ready to dive in with Kai and discover your own brand story.


Live Weekly Coaching

Every week we meet together as a group for 90 minutes. Over the course of 8 weeks, Kai will walk you through the Strategic Storytelling process with a short presentation + live workshop to hone your unique brand story.

Marketing Map

Gather Their Words

You'll receive your own Marketing Map and Kai will show you how to conduct 6-10 market research conversations with your existing and potential clients so that you know what they need and have Their Words to use in your marketing.

Brand Story

Craft Your Story

You'll devote an hour or so per week to fill out your Marketing Map with your market research data and brainstorms. Then you'll work with Kai in the live group sessions to hone what you have into a strong, compelling story.


Access To The Course

As a bonus, you'll receive access to the full Strategic Storytelling Masterclass (including Kai's 12 Pro Copywriting Tips) so you have this resource available to refer to as you carry forward with your marketing after the program is done.

Grow your business

Do Great Marketing

You'll graduate from this program with real clarity + your unique brand story so you can use your clear message to do great marketing (launch a program, create your website or sales pages, grow your audience on social media, etc.)

Clarify your message & update your brand

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I’m here to help paradigm-shifters turn their gifts into a thriving business
About your coach

Kai Madrone

I understand how it feels to be focused on your mission but overwhelmed by the marketing. I’ve been there--wishing I could serve without having to sell.

I care about you being able to thrive doing what you’re here to do. That’s why I’m dedicated to walking you through the process of discovering your brand story--a compelling marketing message that inspires you and draws in the people you’re meant to serve.

Brand Strategist

5+ years of mastering online marketing

In 2015 Kai found herself in the world of online business and discovered that real marketing is not slimy--it’s a genuine act of service.

She's been helping clients grow their businesses by clarifying their brand ever since. Synthesizing what she's learned, she developed a powerful method called Strategic Storytelling.

Copywriting Coach

17+ years of teaching people how to write

In 2003 Kai launched her first business, WordStrength Editing--where for a dozen years she served as an Editor and Writing Coach for emerging authors.

In 2019 entrepreneurs started seeking her out to help them with their marketing and she became a Writing Coach once more.


A lifetime of working with words

At eight years old Kai's mom gave her flowers when she won the district essay contest. Though it took her decades to claim the title of “writer” it’s simply what she does.

The craft of poetry (which she's been writing for 20 years) in particular hones her ability to tell a vivid story with potent brevity.

What you stand to lose

Wasted effort that leaves you trying to be heard

Wandering through the world of online marketing without ever getting the traction you need

Spending thousands of dollars + years of your life on trainings that give you more tasks to do instead of more customers to serve

Outsourcing your marketing to someone who charges too much and doesn’t care enough

Burning out and going back to someone else’s idea of what you should be doing with your life

What you stand to gain

Powerful messaging that grows your business

A clear, compelling message that draws the right people to you

A cohesive plan that not only guides your marketing but brings clarity to your entire business

The confidence of knowing how to describe what you do and the difference it makes

Marketing that feels authentic to you and comes from the heart

A literal library full of words that speak directly to your market, which you can use whenever you need marketing copy

Get the guidance & clarity to grow your business

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“I was stuck in the ideas phase of developing my business. I was trying to pick the magic one thing that would reach people.
Through Strategic Storytelling I connected with my own journey and with my client’s journey. Now I know who my work is for. I no longer feel like I’m shooting in the dark. My value is in the transformation I provide and all of my offerings are part of that.”
Lisa Pranam, Founder, Passionfruit Arts
Group program

Strategic Storytelling

Trade marketing overwhelm for a clear message that draws in the people you’re meant to serve

Next cohort

Start - 26 May, 2021 (Full Moon)
Application deadline - 14 May, 2021

This program gives you

A compelling message that draws people to you

The clarity and confidence of knowing who you serve and how to communicate what you offer

The right offers (that people will love to buy)

The right words (copy that converts)

A marketing map that makes it easy to turn your clarity into marketing copy and website design


3 month payment plan
3x $250
$750 in total.

Minimum of 3 participants required to start the program. In case we get less than 3 applications, you will be refunded.


Strategic Storytelling course $497
9 group coaching sessions $900
Total value
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