A group coaching program that takes you from marketing overwhelm to
having a clear message that draws in the people you’re meant to serve
Craft a compelling message and a clear brand strategy using the power of narrative.
Clearly describe what you do
Deeply understand your market
Position your brand as a trusted guide
Draw in the people you’re meant to serve
Turn your clarity into marketing copy that converts
You need to launch. Soon. You have gifts to share with the world but you need to convert your abilities and knowledge into offers that people will be glad to buy.
You need to figure out your marketing so you can start making money. But it's starting to feel overwhelming.
You want things to be simple and clear--for your customers, and also for you.
You want a website that reflects who you are and clearly shares what you offer. You want to get the right people in the door so that you can do what you’re here to do.
Discover a foundational marketing method that:
Gives you clarity and simplifies your business
Draws in the people you’re meant to serve
Gives your brand a custom Marketing Map that you can use any time you need to market what you do
Turns your marketing into an authentic conversation with your people
Grows your revenue, confidence, and impact in the world as you share your gifts and purpose
You are a paradigm-shifting entrepreneur here to help people thrive
You’re doing everything yourself and it’s easy to get off-course or overwhelmed
You want more clients and consistent revenue
You aren’t sure where to focus your time, energy, and resources
You want to be able to clearly name your vision, offers, and message
When it comes to marketing, story works because it’s how we work. As humans, we are wired for narrative. So the best way to simplify your marketing is to discover your brand story.
The Strategic Storytelling group program walks you through the exact Strategic Storytelling method we use with all our custom website clients to build them an online presence that draws in the people they’re meant to serve.
This program combines pre-recorded video with live group coaching to guide you through the process of discovering the business clarity, brand story message, and powerful marketing copy you need in order to reach your ideal clients and customers.
Each week you receive one or two video lessons on the upcoming topic. You get to watch on your own time (15-30 minutes a week) so that you arrive to each session ready to dive in with Kai and discover your own brand story.
Every week we meet together as a group for 90 minutes. Over the course of 8 weeks, Kai will walk you through the Strategic Storytelling process with a short presentation + live workshop to hone your unique brand story.
You'll receive your own Marketing Map and Kai will show you how to conduct 6-10 market research conversations with your existing and potential clients so that you know what they need and have Their Words to use in your marketing.
You'll devote an hour or so per week to fill out your Marketing Map with your market research data and brainstorms. Then you'll work with Kai in the live group sessions to hone what you have into a strong, compelling story.
As a bonus, you'll receive access to the full Strategic Storytelling Masterclass (including Kai's 12 Pro Copywriting Tips) so you have this resource available to refer to as you carry forward with your marketing after the program is done.
You'll graduate from this program with real clarity + your unique brand story so you can use your clear message to do great marketing (launch a program, create your website or sales pages, grow your audience on social media, etc.)
I understand how it feels to be focused on your mission but overwhelmed by the marketing. I’ve been there--wishing I could serve without having to sell.
I care about you being able to thrive doing what you’re here to do. That’s why I’m dedicated to walking you through the process of discovering your brand story--a compelling marketing message that inspires you and draws in the people you’re meant to serve.
In 2015 Kai found herself in the world of online business and discovered that real marketing is not slimy--it’s a genuine act of service.
She's been helping clients grow their businesses by clarifying their brand ever since. Synthesizing what she's learned, she developed a powerful method called Strategic Storytelling.
In 2003 Kai launched her first business, WordStrength Editing--where for a dozen years she served as an Editor and Writing Coach for emerging authors.
In 2019 entrepreneurs started seeking her out to help them with their marketing and she became a Writing Coach once more.
At eight years old Kai's mom gave her flowers when she won the district essay contest. Though it took her decades to claim the title of “writer” it’s simply what she does.
The craft of poetry (which she's been writing for 20 years) in particular hones her ability to tell a vivid story with potent brevity.
A clear, compelling message that draws the right people to you
A cohesive plan that not only guides your marketing but brings clarity to your entire business
The confidence of knowing how to describe what you do and the difference it makes
Marketing that feels authentic to you and comes from the heart
A literal library full of words that speak directly to your market, which you can use whenever you need marketing copy