When it comes to marketing and branding it's not uncommon for business owners to mistakenly put the cart before the horse. Whether getting started or rebranding, entrepreneurs often set out to create a logo or website as their first step, when in fact that step goes last.
Symbols (like logos) are powerful and your visual presentation (like your website) is essential, but these things are not your message--they're an expression of your message. Before designing marketing assets like logos or websites, it's crucial to clarify your message first.
That's why here at The Paradigm Shift Project we walk our clients through a smooth 5-step process that starts with getting clear on your brand and discovering your brand story...and ends with a gorgeous website that draws in the people you're meant to serve and grows your business. Today I want to share why this sequence makes your life much easier and your marketing more powerful.
ESTABLISH AN ONLINE PRESENCE THAT GROWS YOUR BUSINESS
Logos and websites are super fun. There are few things quite so satisfying for business owners as seeing the magic of what you do behind the scenes every day beautifully expressed so clearly that people look at it and immediately understand the value and relevance of what you offer.
H a p p y d a n c e ! !
But just like many things in business, when it comes to creating your marketing assets and brand identity, starting in the wrong place makes the whole process harder and slower than it needs to be.
The price of skipping steps
When business owners jump into logo design or website creation without the strategic first step of fully clarifying their message, who it's for, and how to best present it, the cost is high:
A Smooth Process That Delivers Powerful Results
To grow your business you need to get clear on your brand, tell your story in a clear, compelling way; and establish an online presence that draws in the people you’re meant to serve. That's why we developed our proven 5-step process for creating the marketing assets you need:
Tip of the week: Clarify your message BEFORE you create visual expressions like a website or logo.
Getting this sequence right--
A.) Saves you time and frustration in the process of making your marketing assets
B.) Increases the effectiveness of whatever marketing assets you create
Get clear on your brand story and business model, then connect the two in your branding, website and content
We're here to help
If you're looking for an awesome website or logo we invite you to schedule a free Business Clarity Session to learn more about our packages that walk you through the whole process from getting clear to getting results.
Thanks for doing what you do in the world,
Kai & Michael
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