Guesswork marketing gets low results

‍So how do you know whether your marketing is strategically designed to draw in the right people or guesswork that means you're hoping for results?

Here is a quick 3-question assessment you can do:

1. Do you have a clear, concise message that you repeat consistently across all channels and platforms whenever there is marketing to do?
2. Do you know the specific language your audience uses to talk about the struggles and desires your brand helps solve?
3. Do you regularly incorporate their words into your brand's marketing messages?

[Answers: If you answered "no" to any of these questions, you're likely doing guesswork marketing.]

CRAFT & REPEAT A CLEAR, COMPELLING BRAND STORY

‍Strategic Storytelling draws in the people you want to serve

This week instead of a business and marketing tip, we have an invitation for you--to an event that is designed to help leave guesswork behind and clarify your marketing message so that it resonates for the right people and grows your business.

This invitation is for you if:

• You are looking to reach a particular audience and need to understand them better
• You want to monetize your unique gifts and get the word out about what you do
• You want a cohesive message that you can use across all platforms and channels to simplify your marketing
• You’re thinking about creating or updating your website and aren’t sure what your message is
• You’re going through a change in your business and your marketing hasn’t caught up with your evolution yet

People love this event

We held our very first of these events in March and enthusiasm ran high as people discovered how Strategic Storytelling works and saw the real-world examples. Every participant reported learning something valuable that they could apply to their business. Needless to say, we're excited to do this event again.

Get access to our templates!

During the event we give you the two essential documents we use to nail the brand story for each of our clients.

Our Strategic Storytelling templates give you what you need to A.) find out what your customers want and need from your brand and the words they use to talk about it and B.) discover your brand story--the guiding narrative that simplifies your marketing and draws in the people you're meant to serve so you can grow your business and your impact.

Enroll with this community discount

As part of the Paradigm Shift Project community you can use the discount code SHIFTNOW to get 66% off ($10 instead of $29).

Click below to join us next Tuesday, May 18th.

Know who your work is for, be their trusted guide, and use their words so you can speak straight to their heart

Join to clarify your brand story

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Thanks for doing what you do in the world,

Kai & Michael

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