Why do you need a strong name?

‍Names matter. They're the text equivalent of a first impression. They can work for you or they can work against you.

In your business, the names you give things can make a lasting connection or be entirely forgettable. How you name your stuff can draw people to your brand, or turn them off. So whether it's a product, live event, your new book, what you call your methodology, how you package your services, or even the title you give yourself, it's important to nail the name.

Why? Because whatever you’re offering, the name conveys its value. If what you’re offering is excellent, it deserves a strong name. And if the name isn’t strong, the name itself becomes a barrier instead of a bridge.

So how do you translate the magic of what you do into a clear, compelling name?

‍Where people go wrong & how to do naming right

Strong names communicate essence and value

Naming something well is a matter of catching the essence of the thing and distilling that essence down into just a few words.

It's the art of tuning into the magic of what you do and translating that magic into simple language.

In business, this essence-translated-into-words also needs to quickly convey the value of what you're offering.

3 errors entrepreneurs make when it comes to naming their stuff

When coming up with a name it’s tempting to default to being cute or clever. These approaches can be easy, but usually backfire. It’s also easy to be overly wordy or downright boring. Here’s what you want to avoid:

1. The wrong words—using language that is meaningful for you or your company, but doesn’t resonate for your market

2. The wrong focus—focusing the name on your method for delivering results instead of on the customers’ problem, desire, and the transformation they experience as a result of what you do

3. The wrong endpoint—stopping short of a full brainstorm process and going with something you think sounds good instead of persisting for a name that captures the essence and conveys the value of what you offer

Tip of the week: Use Kai’s Nail-the-Name Formula

Whenever you need to name something in your business, you can apply Kai's Nail-the-Name Formula to craft a strong name for your product, event, book, program, package, etc.--

Their words + Transformation + 25 = a strong name

Here's how the formula breaks down:

1. Use their words. Their language. The words your audience uses for their desires, struggles, and what success means for them.
2. Focus on the transformation. Not the boat that gets them there (what you think you're selling) but the destination they arrive at (what you're actually selling).
3. Commit to 25. Brainstorming a handful ideas won't do it. Make a list of twenty-five blanks and then fill them in. By the time you get to 25, you'll have something excellent. Pro copywriting tip here. Works every time.
   

P.S. Want help naming something? Schedule a Nail-the-Name session with Kai and together we'll land you a strong name for whatever you're offering.

Book a Nail-the-Name Session

Thanks for doing what you do in the world,

Kai & Michael

‍