You need to promote something and you're not sure what to say, but you start putting some words together. Maybe you're winging it or perhaps you're painstakingly following an expert's formula-for-success to a "T." But no matter how much effort you put in, it doesn't quite feel right. It sounds salesy. It doesn't sound like you. It feels contrived. Like you're making stuff up.
But you know you have a good thing that really helps people! So why does it get wonky when you do the sales and marketing?
Anytime we communicate from a place of "what we're supposed to do" instead of from who we are, things can get weird.
That's why I developed the Strategic Storytelling marketing method. For me, being inauthentic is a horrible feeling. I needed a way to do marketing that is grounded in reality, highly effective, and genuinely relational.
One of the essential pillars of this approach is listening first. It takes a little time in the beginning but saves you time at every stage of your business and the rewards are enormous:
Stay tuned next week for more about #12 any why knowing your audience's words makes your marketing so much more clear, compelling, and easy to do.
Meanwhile, if you need to up-level your online presence and want to talk about how Strategic Storytelling can help you do great marketing you can feel great about, schedule a call with us.
Thanks for doing what you do in the world,
Kai & Michael
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