The fundamental process that gives paradigm-shifting entrepreneurs the business clarity & compelling message that gets the right people in the door
Craft a compelling message and a clear brand strategy using the power of narrative.
Clearly describe what you do
Position your brand as a trusted guide
Draw in the people you’re meant to serve
Deeply understand your market
Turn your clarity into marketing copy that converts
You need to launch. Soon. You have gifts to share with the world but you need to convert your superpowers into offers that people will be glad to buy.
You need to figure out this marketing thing so you can start making money. But it’s all getting overwhelming.
You want things to be simple and clear--for your customers, and also for you.
You want a website that reflects who you are and works for you while you sleep. You want sales pages that get the right people in the door so that you can do what you’re here to do.
To grow your business you need a clear brand story that gives you:
A compelling message that draws people to you
The clarity and confidence of knowing who you serve and how to communicate what you offer
The right offers (that people will love to buy)
The right words (copy that converts)
A marketing map that makes it easy to turn your clarity into marketing copy and website design
You want more ready-to-buy customers coming in the door
You don’t know which offers your market will gladly buy
You have a lot of ideas and aren’t sure where to focus
You need more clarity about what you do and how to talk about it
You want to understand who your work is for so you know how best to serve them
When it comes to marketing, story works because it’s how we work. As humans, we are wired for narrative. So the best way to simplify your marketing is to discover your brand story.
The course walks you through the exact Strategic Storytelling method we use with all our custom website clients to build them an online presence that draws in the people they’re meant to serve.
This course guides you through the process of discovering the business clarity, brand story, and powerful marketing copy you need in order to reach your ideal clients and customers.
Essentials for marketing success
How To Get the Most Out of This Course
Strategic Storytelling: From Marketing Overwhelm to Business Clarity in 5 Steps
Your Marketing Map: An Introduction
Who You’re Meant to Serve: How to Nail Your Niche
Market Research: The Conversations That Uncover Your Brand Story
Segmentation: How to Deal With Your Subgroups
Why narrative works & the eight essential ingredients of your brand story
Why Story Works
The 8 Essential Ingredients of Your Brand Story
Find who you’re here to serve and what they (really) want
Desire: Let’s Get Clear On Your Market, Who They Are, and What They Want
Become the brand your people turn to by becoming an expert on their struggle
Why You Want to Focus On the Problem (Even Though You’re All About Solutions)
The External & Internal Problem: What Your People Are Dealing With
The Philosophical Problem: Expand Your Business By Inviting People Into a Story Larger Than Themselves
The Villain: Name Their Struggle In a Way That Shows Them They're Not Alone
Watch confidence grow as you embrace your true role in the story
Your Place In the Story as Trusted Guide
Empathy: They Don’t Care What You Know Until They Know That You Care
Authority: How to Communicate Your Competence and Credibility
Give your customers the clarity they need in order to proceed
The General Plan: Make It Easy For Your People To Say Yes
The Process Plan: Alleviate the Confusion That Stands In Their Way
The Agreement Plan: Overcome the Objections That Keep Your People From Buying
Master the art of helping people move forward
The Direct Call to Action: A Clear Invitation to a Solution They Need
The Transitional Call to Action: How to Establish Ongoing Connection
Use the future to inspire your customer to take action in the present
The Secret Ingredients That Make Your Brand Story Work
Failure: Name the Cost of Not Doing Business With You
Success: Paint the Picture of Where They’re Headed
Draw the right customers in by describing the hero's journey they're on
The Hero's Journey Your Customer Is On and How to Describe It
Discover your brand story by distilling what you have down to the essentials
Putting It All Together: How Your Eight Story Ingredients Become a Powerful Story
Turn Your Brand Story Into Powerful Marketing Copy
Twelve Pro Tips for Turning Your Brand Story Into Powerful Copy
Tip #1: Clarity Always Wins
Tip #2: Never Start From Scratch If You Can Help It (And How To Help It)
Tip #3: Write to a Specific Person
Tip #4: Write to Keep People Reading
Tip #5: Eliminate Anything That Isn't Essential
Tip #6: Strategize Your Headers and Subtitles
Tip #7: Commit to Brainstorming 25 Headlines
Tip #8: Use the Magic of So-That
Tip #9: Make your CTA’s Obvious & Often
Tip #10: Use Contrast to Create Tension
Tip #11: Write Before You Build
Tip #12: Make Sure Your Copywriter Knows the Art of Brand Story
I understand how it feels to be focused on your mission but overwhelmed by the marketing. I’ve been there--wishing I could serve without having to sell.
I care about you being able to thrive doing what you’re here to do. That’s why I’m dedicated to walking you through the process of discovering your brand story--a compelling marketing message that inspires you and draws in the people you’re meant to serve.
In 2015 Kai found herself in the world of online business and discovered that real marketing is not slimy--it’s a genuine act of service.
She's been helping clients grow their businesses by clarifying their brand ever since. Synthesizing what she's learned, she developed a powerful method called Strategic Storytelling.
In 2003 Kai launched her first business, WordStrength Editing--where for a dozen years she served as an Editor and Writing Coach for emerging authors.
In 2019 entrepreneurs started seeking her out to help them with their marketing and she became a Writing Coach once more.
At eight years old Kai's mom gave her flowers when she won the district essay contest. Though it took her decades to claim the title of “writer” it’s simply what she does.
The craft of poetry (which she's been writing for 20 years) in particular hones her ability to tell a vivid story with potent brevity.
Wandering through the world of online marketing without ever getting the traction you need
Spending thousands of dollars + years of your life on trainings that give you more tasks to do instead of more customers to serve
Outsourcing your marketing to someone who charges too much and doesn’t care enough
Burning out and going back to someone else’s idea of what you should be doing with your life
A clear, compelling message that draws the right people to you
A cohesive plan that not only guides your marketing but brings clarity to your entire business
The confidence of knowing how to describe what you do and the difference it makes
Marketing that feels authentic to you and comes from the heart
A literal library full of words that speak directly to your market, which you can use whenever you need copy
Right now when you enroll in the Magnetic Messaging Masterclass you’ll receive two months of coaching, business training, and support in the Thrive Community for FREE.
Our business coaches are here to help you get unstuck and find what works so that you can reach your business goals faster.
Get business-building tools and bite-sized trainings designed to help you get traction and grow your business.
Get business-building tools and bite-sized trainings designed to help you get traction and grow your business.
Discover Your Brand Story
Learn how to craft a compelling message and clear brand strategy using the power of narrative so that you can draw in the people you’re meant to serve.
Now you can use the exact Strategic Storytelling process we use with all our clients to turn customer data into clear insight, a cohesive message, and strong marketing copy.
Clearly describe what you do
Position your brand as a trusted guide
Draw in the people you’re meant to serve
Deeply understand your market
Turn your clarity into marketing copy that converts
The Strategic Storytelling Beta Program graduates are now building their websites and launching their businesses!
The course proved a success and final production is now underway and is arriving February 2021.
